After the remarkable success of Pantene Bridal Couture Week 2012 in Karachi, PBCW, the premier bridal show of the country is back to take Lahoreby storm.
Pantene Bridal Couture Week(PBCW), held twice a year, was pioneered by HUM Network and Pantene more than two years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. The grand bridal show has now become one of the most eagerly awaited events of the fashion industry, and has continued to exceed expectations with each passing show.
The PBCW that kicked off today will go on till October 15. The three-day event will comprise six shows in all. It will be a unique mix of glamour, fashion show runway and entertainmentsegments that could enliven any grand wedding. This year 21 designers are participating in the Pantene Bridal Couture Week to be held in Lahore from 13th October to 15th October, including top names from Pakistan, as well as India and the UAE.
Sultana Siddiqui, President HUM Network Ltd. says, “It is always overwhelming to include Indian designers at the show. In the past we had JJ Valaya , Meera and Muzaffar Ali, Gautam Rakha and now we have Charu Parashar. Our aim is to enhance the relationship between both the countries. People in Pakistan love Indian designer wears and hopefully we wish to see many more Indian designers participating in the future too.”
Sharing his thoughts on the event, Hassan Fawad, brand communications manager Pantene said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 is emerging as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”
The line-up of local designers participating in the event will include Ahmed Bilal, Ali Xeeshan, Ammar Shahid, Asifa & Nabeel, Cara, Erum Khan, Hajra Hayat, Hijab by Saba & Misbah, Kosain Kazmi, Kuki Concepts, Maria B, Mehdi, Rani Emaan, Sadaf Arshad, Saira Rizwan, Shazia Bridal Gallery, Sonar Jewellery, and Tabassum Mughal.
The event will also include a special segment of Grand Couturiers featuring the country’s 13 top designers. Amir Adnan, Shamaeel Ansari, Sana Safinanz, HSY, Nilofer Shahid, Maheen Khan, Deepak Perwani, Nomi Ansari, Rizwan Beyg, Rehana Saigol, Mina Hassan, Nickie Nina and Umar Sayeed. Moreover, the show this year will also feature international designers Rashid Ali and Furne from the UAE and Charu Parashar from India.
The first day of the show will be choreographed by Ali Xeshan while day 2 and day 3 shows are being choreographed by the one-and-only, Hasan Sheharyar Yasin. Make-up artist for the first two days is one of the most respected names in the fashion industry and Pantene’s official hair care expert, Saba Ansari of Sabs Salon. The third day’s make-up and hair-styling will be done by the experienced Annie Manzoor of Alle’nora.
Forty female models from across the country will be a part of the event this year including Pantene’s official brand ambassador, Hira Tareen, Mehreen Syed, Mehreen Kanwal (Maha), Rabiya Butt, Nooray Bhatty, Neha Ahmed, Faiza Ansari, Rubab, Fia, Racheal Gill, Ayaan and Rabya Chaudry via.indiatimes