Pakistan celebrated its most prestigious and glamorous Awards show by honouring style and entertainment last week when the 11th LUX Style Awards were held in Karachi and saw some of the most exciting performances andtributes on stage. Legends like Mehdi Hassan and Ahmed Rushdie were celebrated, a special appreciation award was announced for Emmy and Academy Award winner Sharmeen Obaid Chinoy, a much deserved lifetime achievement in Fashion Award was bestowed on Faiza Samee; and of course to the winners in the regular annual 26 categories encompassing Film, TV, Music and Fashion.
These Lux Style Awards were all about being grander and more glamorous from the ones in the recent past. The host for the 11th Annual LSA was the hilarious and energetic Ahmed Ali Butt who was the find of the year as he was able to entertain the crowd each time he came on for the 5 hour long ceremony.
The glamourous event started with the Zong Red Carpet where guests were interviewed by Momal Jawed Sheikh, wearing a white motif floor length creation by Rizwan Beyg. A plethora of TV channels filled up the entire length of the huge Expo Foyer. The celebrity lineup included all big wigs from the entertainment and fashion industry: Mahira Khan, Ali Zafar, Humaima Malik, Meera, Sana, Mathira, Bushra Ansari, Behroze Subswari, Jawed Sheikh, Asif Raza Mir, Momina Durraid, Maria Wasti, Savera Nadeem, Saadia Imaam, Maira Khan, Humayun Sayeed, Faisal Qureshi, Gia Ali, Bindia, Tapu Javeri, Deepak Perwani, and some of the younger generation which included Ahsan Khan, Ayyan Ali, Aisha Linnea, Amna Ilyas, Zoe Viccaji, Rabia Butt, Sanya Muskatiya, Adnan Malik, Ayaz Anis, Raana Khan, Maheen Karim, Maheen Khan, Nabila, Faiza Samee and the list goes on.
The Pond’s Gold Radiance VIP Lounge at the red carpet area served as a picture perfect area for the photographers to capture celebrities with a beautiful ambiance. They were entertained by the model statues who walked around the audiences and were treated to a host of glamourous Pond’s products in the recently launched Gold Radiance range.
The Show opened with a performance based on the mid summer nights dream theme performed by dancers of Act One. A tribute to Ahmed Rushdie was the star act by Lollywood maestro Pappu Samrat. Each song had lead singers, star performers and glamourous chorus dancers which added a depth to the act and made each performance unique and memorable. Saima Azhar began the tribute as the Lal Pari from Ik Uraan Khatola Aye Ga, Meera and Faisal Quereshi (Yeh Adaa Yeh Naaz, Yeh Andaaz Aap Ka), Sana, Faisal and Ahsan (Socha Tha Pyaar Na Karein Gay) Mathira and Junaid Khan (Jaisay Jaantay Nahin) and the foot tapping Cococorina rounded up an amazing tribute to an era gone forever. The singers who sang the remixed Ahmed Rushdie classics were Bilal Khan, Sara Reza, Junaid, Ammanat Ali and Ahmed Jahanzaib.
Acknowledgement tributes were also played out on stage for the best in class Emerging talent of young Pakistani musicians. The three performances that took place were Adil Omer, Ram Lal, and Noman Khalid. Each had creative choreography concepts with each performance that was fresh, energetic and kept the evening alive. All the choreography for this segment and the grand Ali Zafar Finale was done by the incredibly talented Hasan Danish of Act One.
Ali Zafar’s first performance was his tribute to Mehdi Hasan as he and his guitar sang the ever green, ever popular “Mujhe tum nazarr say girra tau rahay ho, Mujhe tum kabhi bhi bhula naa sako gay”. The audience was spell bound and many shed a tear for the old maestro so recently gone from this world and the young superstar who paid so soulful a tribute.
For the grand finale to the 11th LUX Style Awards it was Ali Zafar and Umaima all the way as they danced up a storm on all of Zafar’s great new hits. From the beautiful Jhoom, to the London, Paris, New York numbers of Woh dikhney may and Ting a rang to the fantastically rousing and joyous Meray Brother ki Dulhan number Madhubhala, the paid brought the house down with the surety of their moves, their panache and pizzazz .
The styling and costumes for the event were another highlight of the show. Under the sure guidance of the incomparable Nabila, the LUX Style Awards looked and felt grand on stage. The feel was live theatre, fantastical as well as rooted in the history of this land. The innovative dancer costumes, the quick change star costumes, the strategic props and the way each segment had a distinct look was the hallmark of a maestro who knew her game. The styling too was fresh and innovative ensuring that the LSA look was distinctly contemporary Pakistan.
This year the presenters at Lux Style Awards were all about entertaining the crowds even if for a few moments. Sana wore Zaheer Abbas ,Asif Raza Mir, Momina Duraid, Irfan Khoosat, Ali Zafar wore Amir Adnan, Javaid Sheikh, Bindiya, Savera Nadeem , Ali Safina, Humaima wore Armani, Fahad Mustafa, Nida Yasir wore KFJ, Yasir Nawaz wore Munib Nawaz, Immu wore Gucci, Shahi wore Munib Nawaz, both members of Josh wore Munib Nawaz, Mr Ali Kamran (Country Director Corporate Zong CM Pak) and Zainab Qayyum, Mikaal Hassan , Zoe Viccaji wore Adnan Pardesi , Ayesha Linia & Adnan Malik, Sadia Imam , Faisal Querishi wore Munib Nawaz, Angeline Malik wore Nida Khurram, Junaid wore Imran Rajput, Amanat Ali wore Jazib Qamar, Ayyan Ali wore Deepak Perwani gown, Faakhir wore Munib Nawaz, Amina Illyas wore Zaheer Abbas dress in chiffon ,Farhad Humayun wore Munib Nawaz dress, Maira Khan, Bilal Khan wore Munib Nawaz, Sanam Chaudhri wore Sanam Chaudhry and KFJ, Muhib wore Ismail Fareed.
The night came to rousing end with Madhubhala, the winners took home their elegant silver trophies (affectionately known by all as the luxy) and the 11th Lux Style Awards were finally done and dusted. The show will be telecast on PTV and other channels during the Eid hiatus but moments from the happening Zong Red Carpet will be on TV screens now.
Producer & Creative Director: Frieha Altaf
Produced: Catwalk Production
Ambiance and Logistics: rTeam
PR: Catalyst PR and Marketing
Styling and Hair and Make-up: Nabila at N-Pro
Live Streaming: Converge
Animation and Art Work: JWT
Red Carpet Sponsor: Zong